Background

McDonald's has been an integral part of family outings and celebrations for decades.

Understanding the importance of catering to family needs, McDonald's Australia embarked on a project to redesign its website, consolidating various microsites into a cohesive family portal named HappyLand.

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This case study outlines the process of designing and implementing HappyLand to host Happy Meals, birthday parties, and the Toy Zone.

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The objective

The existing microsites for Happy Meals, party bookings, and the Toy Zone operated independently, leading to fragmented user experiences. To address this, McDonald's Australia aimed to create a unified digital platform, integrating these disparate elements into a single, user-centric destination – HappyLand.

The primary objective of HappyLand was to provide families with a comprehensive online destination that caters to their various needs, including ordering Happy Meals, booking parties, and exploring the Toy Zone. By consolidating these services under one umbrella, McDonald's aimed to enhance user engagement and strengthen brand loyalty.

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Happyland interface

While the Happyland hub is part of McDonald’s AU website, we introduced a new design system to appeal to the client’s younger consumers and visually differentiate it from the main site. I opted for a vibrant and playful color palette to resonate with the cheerful and dynamic nature of McDonald's brand.

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Family-friendly layout

The hub design divided the hub in 3 sections: 'Discover Happy Meal', 'Toy Zone' and 'Birthday Parties' to merge the existing microsites into a cohesive family portal. The layout and structure of HappyLand were tailored to accommodate the needs and preferences of families. Clear and intuitive navigation was prioritized to help users easily find relevant information and services, such as ordering Happy Meals or booking parties.

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Birthday parties form

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